All for pretty much no out of pocket fees (there may be some small ones, e.g. to incorporate a company or similar). Why do we do this? We love working with startups. And we take a small bit of equity too.
We're looking for things that aren't just good, but feature some novelty in their implementation.
Are you hoping to get billions of users like Facebook? That's hard — if not impossible — to do.
An idea that has a clear value proposition or niche we see could easily sell in the b2b market?
Is it in a market with large commissions — as long as there is a good monetisation angle, we’re there).
It’s hard for us to back something we’re not passionate about. Often, though, if you're passionate about it, we can get behind it too (as long as 1 and 2 stack up).